Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Johnnie Walker Black Label is a true icon, recognised as the benchmark for all other deluxe blends. Blended exclusively from whiskies matured for at least 12 years, it brings together flavours from the four corners of Scotland to create an experience that is complex, deep and rewarding. Johnnie Walker Black Label rolls decadently over the tongue, releasing intense sweet vanillas that give way to orange zest and aromas of spice and raisins. The finish is unbelievably smooth and layered with rich smoke, peat and malt.

Johnnie Walker Black Label is a true icon, recognised as the benchmark for all other deluxe blends. Blended exclusively from whiskies matured for at least 12 years, it brings together flavours from the four corners of Scotland to create an experience that is complex, deep and rewarding. Johnnie Walker Black Label rolls decadently over the tongue, releasing intense sweet vanillas that give way to orange zest and aromas of spice and raisins. The finish is unbelievably smooth and layered with rich smoke, peat and malt.

Blue Label is an ultra-premium Scotch whisky crafted from some of Scotland's rarest and most exceptional casks - only one in 10,000 meets the standard required for this remarkable blend, including select whiskies from long-closed "ghost" distilleries. Continuing a legacy that began in 1820, it represents over a century of expertise in the art of whisky blending. Exceptionally smooth and complex, it unveils layers of rich spice, vanilla sweetness, honey, and caramel, balanced by hazelnut and dark chocolate notes, before finishing with a luxuriously long, smoky finish. This exquisite whisky delivers a truly memorable experience - perfect for celebrating life's most extraordinary occasions or gifting something genuinely rare.

To mark the Lunar New Year and beyond, Johnnie Walker is partnering with James Jean, a world-renowned, celebrated contemporary artist, and bold cultural pioneer to commemorate the Year of the Wood Dragon. Just as maturing whiskies blossom into life after careful aging in wooden casks, in 2024 the Year of the Wood Dragon helps good fortunes flourish. Re-imagined by James Jean, the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition. His artwork of the mythical dragon, interwoven and layered with botanical elements, echoes the visceral flavour experience of this exceptional Scotch.

Double Black is a bold, full-bodied Blended Scotch Whisky that elevates the signature character of Black Label with a deeper, smokier intensity. Crafted from whiskies matured in heavily charred oak casks and carefully selected naturally smoky malts from Scotland's West Coast, it delivers a rich, layered flavour with unmistakable depth. The result is a powerful yet balanced whisky, ideal for those who appreciate peated styles or are looking to explore a more intense expression. Perfect for gifting or savouring at home, it can be enjoyed neat, on the rocks, or in a classic whisky cocktail.

Double Black is a bold, full-bodied Blended Scotch Whisky that elevates the signature character of Black Label with a deeper, smokier intensity. Crafted from whiskies matured in heavily charred oak casks and carefully selected naturally smoky malts from Scotland's West Coast, it delivers a rich, layered flavour with unmistakable depth. The result is a powerful yet balanced whisky, ideal for those who appreciate peated styles or are looking to explore a more intense expression. Perfect for gifting or savouring at home, it can be enjoyed neat, on the rocks, or in a classic whisky cocktail.